Increase Visitors with Optimized Web Page Content

When writing content for a website, one must not only think of the reader, but also about search engines. Fortunately, by keeping keywords, content and structure in mind, a website can be optimized for both readers and search engines simultaneously.

Start with keywords
Most page content writing needs to start with keywords. With so many pages and so much competition, every webmaster first needs to decide what keywords and phrases they will target. These keywords need to be based on a combination of what your site offers, what keywords people use when they search and what the competition is for those keywords and phrases. There are various keyword tools to assist you in this from free ones offered by Google to paid services. Select a keyword tool will give you information such as how often the keyword or phrase is searched and what the competition is.

Write content for your site in a way that incorporates your chosen keywords and phrases while keeping the content natural and appealing to readers. Overusing keywords will not only turn off readers but could lead to penalties from search engines. Generally, 5% to 20% of the words in your text should be your chosen keywords and phrases with individual keywords making up 2% to 4% of the total words. Vary the forms and combinations of the keywords and phrases.

Structured content
Search engines favor content rich sites. Ideally, pages should be around 250-500 words each. Add as many as many pages of credible, original content on your niche as possible. Try to keep your keywords and phrases spread out in your site so that they appear in the beginning, middle and end of the page.

Content needs to be structured both for search engines and for your readers. Search engines generally look for well-organized, structured pages. Organize your site with your keywords and phrases with header tags, bold text and internal anchors.

Readers are first
More importantly than search engines, your site needs to be written with your readers in mind. Web surfers have access to access to unlimited sites and want quick results. If they do not see what they are looking for quickly, they will simply go on to the next site. Use the structure of your site to show the reader what they are looking for quickly, thus pulling them in for a more detailed look at what you are offering.

Call to action
Focus your content on conversion. Whatever the goal of your site is, make it clear and easy to access. Every page should contain at least one quick link (optimized with keywords) to whatever action you want your readers to perform.

Attention to keywords, structure, along with informative, unique content will make your site attractive to readers while increasing your position in search engines.


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